skip to Main Content

Family Business
As you walk into The Jeweller store with its animated white walls and black leather stands exhibiting the eye-catching precious high karat gold, you will be served by a family that has over 50 years of experience in gold. We have since perfected our craft by bringing you a personalised service with high end valuable gold products.

Our Story & Mission
Growing up in his grandfather’s jewellery shop in Iraq in the 1960’s, Mr Said was mesmerised by both the beauty of high carat gold and its value as a store of wealth. Ever since, Mr Said was inspired to set out on a mission to use his expertise and skills to bring reliable gold jewellery that would also be an asset to invest in.

After years of experience Mr Said has come to understand every facet of the gold trade. From working in factories, wholesale, and retail shops to working across the world in Copenhagen, Dubai, and London. Mr Said’s mission has been clear through all the challenges that he has faced including being forced to relocate due to wars, and the famous 2013 Kingsbury Jeweller Robbery.

All these experiences and challenges have solidified Mr Said’s vision of becoming the leading retailer of investment gold jewellery and bars in the UK.

Our Values

Invest in Value

Gold is the oldest currency in history and one of the safest investments. We sell our gold by the gram which is determined by the international gold bullion market, guaranteeing you radically fair prices, and a way to grow your wealth.

Customer Service

As a family business we pride ourselves on the personal touch that we provide which has been one of the keys of our success. We understand that every customer has a different taste, and we are here to find what is unique to you.

Transparency

Gold can sometimes be tricky to understand, and that is why we are very transparent with our customers. We will help you understand and clarify what you are buying, how much it costs, and the breakup of the price.

Best Sellers

Back To Top
Search