Family Business
As you walk into The Jeweller store with its animated white walls and black leather stands exhibiting the eye-catching precious high karat gold, you will be served by a family that has over 50 years of experience in gold. We have since perfected our craft by bringing you a personalised service with high end valuable gold products.
Our Story & Mission
Growing up in his grandfather’s jewellery shop in Iraq in the 1960’s, Mr Said was mesmerised by both the beauty of high carat gold and its value as a store of wealth. Ever since, Mr Said was inspired to set out on a mission to use his expertise and skills to bring reliable gold jewellery that would also be an asset to invest in.
After years of experience Mr Said has come to understand every facet of the gold trade. From working in factories, wholesale, and retail shops to working across the world in Copenhagen, Dubai, and London. Mr Said’s mission has been clear through all the challenges that he has faced including being forced to relocate due to wars, and the famous 2013 Kingsbury Jeweller Robbery.
All these experiences and challenges have solidified Mr Said’s vision of becoming the leading retailer of investment gold jewellery and bars in the UK.
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